Can I Send Marketing Emails To My Customers?

Can you send email without permission?

Compounding the difficulty is the fact that, by many laws, sending email unsolicited is illegal, and can potentially incur severe penalties.

Although sending e-mails to customers completely unsolicited is prohibited, there are ways to distribute emails to potential customers legally..

How do you send marketing emails?

Small Business Guide to Sending Marketing EmailsGet permission.Understand your audience.Be genuine and authentic.Provide valuable content.Monitor your success.Apr 3, 2019

Is sending bulk emails illegal?

Unlike junk emails sent without the recipients’ permission, bulk emails are legal marketing campaigns since the recipients subscribe to receive them. … When creating and sending bulk email campaigns, remember to adhere to the CAN-SPAM Act to avoid penalties and losses to your business.

What are the 4 types of marketing emails?

To help you out, here are four different emails your company may consider sending….Information Emails. … Digital Newsletter. … Product Update. … Transactional Emails.Jun 21, 2017

Do I need permission to send marketing emails?

1. Ensure you have permission to email the people on your list. Most country’s email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns. … If you don’t have implied permission to email a person, then you’ll need express permission.

Can I send unsolicited emails to businesses?

What anti-spam law does. Anti-spam law restricts the sending of unsolicited marketing emails (‘spam’) to individual subscribers. Unsolicited emails can still be sent to corporate subscribers if they are relevant to their work.

Can you get sued for sending an email?

So can you be sued for sending email marketing? The CAN-SPAM Act eliminates the private right to sue, but you could be sued by a government authority or an internet service provider for sending emails. And, you could be sued for up to $16,000 for just one email.

Cold emailing is legal in the United States as long as you clearly identify yourself, give accurate sender details with a business address, refrain from list harvesting tactics, and provide a clear process to unsubscribe.

Can you sue someone for email harassment?

The CAN-SPAM Act does not give consumers who have received spam email standing to file a private lawsuit for damages. Instead, private citizens must rely on the Federal Trade Commission (“FTC”) or state attorneys general to sue on their behalf to recover damages, impose civil penalties, or impose injunctions.

What is the best email marketing platform?

19 of the Best Email Marketing Software Platforms for 2021:EmailOctopus.Mailchimp.ConvertKit.GetResponse.AWeber.ActiveCampaign.Drip.MailerLite.More items…•5 days ago

How can I legally collect email addresses?

Ways for you to take affirmative consent to a more professional level include:Everywhere you collect e-mail addresses, ask for explicit permission to send e-mail. … If you use e-mail list check boxes on website forms, keep each check box cleared (deselected) as the default.More items…

The routine practice of e-mail forwarding violates principles of common-law copyright regardless of what the Federal Copyright Act says.” … If the author decides against publishing the expression to anyone other than its intended recipient, the common law protects the author’s privacy indefinitely.

Is email marketing still effective?

Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketing is more popular than ever. Even if you’re a marketer for a small or developing business, you should learn how email can help you.

What is the best time to send email marketing?

Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well. General know-how suggests sending emails between 1-3pm (9-11am is recommended as well).